The people at Cabe Hiyung asked for a redesign
of their chili powder packaging to have a modern
yet vintage look, paying homage to their hometown Kalimantan and hardworking farmers. The packaging should also highlight their spicy flavor and prevent dust and debris from contaminating the powder, since that was the fault of their original packaging.
Through iterations, my team and I created a new mechanism for the packaging which creates a more secure bottle, keeping dusts away. We also created new designs for the product label, and in the end, my design was the chosen one.
The new label features a dark color, to scream that spiciness. Clean and stylized typography
is used to show that it’s modern with a touch of vintage. Lastly, an eye catching original illustration of a farmer, with a landscape of Kalimantan in the back, engulfed in flames is placed in the front, showing respect to the clients hometown
and farmers.